The fictitious business name is typically how you do business under. It’s not necessarily your legal corporate name. For example, a corporation may have a Do Business As McDonald’s, or it may Do Business As the Chicken Place, but its corporate name is something different. It may have an actual legal corporate name as ABC Inc. Doing Business As McDonald’s, or Doing Business As the Chicken Place. The DBA name typically, or the fictitious name, is how you want to market this to the public, not necessarily how you have incorporated it for your bank accounts and other legal documents.